NEW PRACTICES FOR A NEW NORMAL
Following the Corona pandemic, the world experiences a new level of digitalization, especially in terms of communication and collaboration. Most of us have participated in virtual and hybrid formats or tried out new technical solutions over the past few months. But what works and which formats are really helpful from a user perspective? BOCOM offers the chance to reflect on existing practices and collaborate on inspiring new ones. It is the first hybrid event to be evaluated scientifically – by Fraunhofer IAO – with the aim of deriving recommendations and staying agile.
In order to guarantee a safe event for all guests, BOCOM implements appropriate hygiene and safety measures like a one way system between the floors or a separation between conference area and interactive area. To ensure that as many participants as possible can experience BOCOM onsite in Berlin, the event is divided into a morning and an afternoon session with time for change-over in between.
BOCOM IN A NUTSHELL
BOCOM is the first borderless communication experience worldwide
It challenges technologies in digital networking and interactive formats
BOCOM aims to overcome borders of mobility, language, communication, culture, and workplaces
It shows use cases of technologies bringing people together
BOCOM provides a test lab for live product show cases and challenges
HOW IT WORKS
WHAT'S In IT
The story so far
The idea of BOCOM goes back to the innovation network ‘Future Meeting Space’, founded by the GCB (German Convention Bureau) and the Fraunhofer Institute for Industrial Engineering IAO in 2015. The research initiatives’ aim was to define technical, organizational and spatial requirements for successful events of the future – one of them being the spatially distributed congress. This idea has developed into a partnership of the GCB, Fraunhofer Institute IAO, C4 Berlin and visitBerlin to create the very first test lab for borderless communication in the digital age – BOCOM.
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